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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships. Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U.S. adults report they have used online dating sites or mobile dating apps.
1 Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people. Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.