Topics: COMPUTER MANIACs!!!?
In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline. Some sites, such as Match.com , let you choose a long screen name and a long tagline. That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. If you try to be too creative with both, they tend to conflict and create a confused message.
Taglines are difficult to write. Good ones, though, are mighty powerful. People who work in advertising agencies can make their entire career on just one tagline. (Think “Where’s the beef?”)
In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.